We frequently hear about the cost of acquiring a new customer versus retaining customers or keeping an existing one. It depends on many factors and is different for many industries. We see 5-7 times quoted quite regularly. What if it was only 2-3 times the cost? Isn’t that enough to up your customer retention game?

There are plenty of industry specific papers and articles about the customer experience, and customer retention. We are offering some general insights on areas that any business could consider looking at to improve their customer retention statistics. Read more here