Email respects your prospect’s time. Most experts agree an email is the best initial approach to a potential customer. If they’re not interested in what you have to say, they can move on. If they are interested, they can connect by their contact method of choice.

 

However, a lot of people struggle to get the email message right. We have 9 tips we follow when using sales emails.

 

9 Tips to Successful Email Writing

 

• “Are we adding value to their day or wasting their time?” There is no in between answer. If we don’t have a good reason why email them at all?

• Is it less than 100 words? Remember the “goldfish principle” and ask yourself how long you spend reading prospective emails?

• Is the subject line about us or them? Subject lines that address their problems not all about us!

• Is it simple looking, easy to read, black and white text with an easy to read font? Too many changes make for hard reading and the “goldfish principle” applies again.

• Is the message clear? Can the reader decide straight away that it is worth further investment of their time?

• Are we credible? Show you have done research as to why they should be interested in our message.

• What is our value-add message or proposition? If it doesn't fall into an idea, information or a cost benefit we don't email.

• Call to action or close message. Can be direct “I will call you on date, time” or not so direct depending on email intent. It should always state a next step.

• Will they thank us for the email? Have we left a positive influence by added value to their day?

 

Further Assistance

 

We offer an email checking service where we will review an email to see if it would get our attention - we don't charge for this service. We do charge to write emails and most other customer facing documents including web sites pages and Enewsletters. Email us at sales@salestraininginperth.com.au for either service.