Email respects your prospect’s time. Most experts agree an email is the best initial approach to a potential customer. If they’re not interested in what you have to say, they can move on. If they are interested, they can connect by their contact method of choice.

However, a lot of people struggle to get the email message right. We have 9 tips we follow when doing emails: http://www.salestraininginperth.com.au/email-prospecting/